Know These Marketing Trends for Your Business
Are you one small business owner and you are trying to get the word regarding your company? This can surely be a lot easier said than done, especially because of such reason that there are more than 30 million small business in the US. You must certainly not feel discouraged because there are a lot of things that you may do for you to let the others know regarding your business. You will surely have your business started with these marketing trends.
The first thing that you can do is to make that elevator pitch. You probably have heard about the elevator pitch which is a short description of the company, your mission and vision for the business. As you are trying to spread that word about the company, you have to be prepared to talk about this. Wherever you are, you can be standing next to such loyal customer or a strategic business partner.
It would be a great thing if you spend some time working on such elevator pitch. You must be aware of the important things that you have to include about the business and know what the people are quite interested to know.
One of these marketing trends that you must do is you should be enhancing your online business profile. It is very important that you really control the online profile. You can actually do this with the help of your website but this is just the start. Make sure that you also take control of that Google profile. Have you found a company and discovered that such rectangular box showing up in the search results with the name, phone number and address of the company as well as reviews? Being a business owner, you may control the different pieces of information that would show up here through the Google My Business profile.
You also need to put accurate information on your profile. If your hours change seasonally, then you must update such. You have to keep that contact information of your business updated too. In doing so, then the customers can easily phone you when they need your services as well as products.
Having a mobile-friendly website is also an important thing to have. There are a lot of people out there who use the internet today and they are also accessing the website by using their smartphones or tablets and it is also important that such website works well on various device types. Definitely, you don’t want to turn people away because of the bad mobile website experience. For you to be able to avoid this, then you must ensure that you have a responsive website.